Communication managers oversee all internal and external communications before, during and after a transformation change. 

Communications managers take an active role in creating awareness and subsequent adoption of the new technology.

Where they sit differs from company to organisation to organisation. 

Communications Managers can therefore be:

• Temporally dedicated resources pulled from a wider organisational communications team to support the technology transformation programme.

• A permanently dedicated resource that sits within the Change Management team as a Communications Manager for the one or more transformation programmes.

Communications Managers typically:

• Create and own the Communications Plan for the transformation programme
• Assume responsibility for overseeing awareness creation before, during and after new technology has gone live.
• Create communications messages and their accompanying communications artefacts
• Communicating to benefits of new technology and what is in it for end users
• Monitoring and assessing the effectiveness and success of communications messages before, during, and after technology go-live.
• Knowledge of various communication.

• Sometimes manages training budgets

Communications Managers will typically have all or most of the following qualifications and experience:

• Proven experience creating targeted content is advantageous.
• Strong knowledge of communication practices and techniques.
• Outstanding written and verbal communication skills.
• Must be able to multitask and work well under pressure.
• Excellent organisational and leadership abilities.Experience creating communication plans, creating communication artefacts, and tracking communication effectiveness.  
• Experience (or appreciation for) working in a Change Management team.
• The ability and willingness to contribute sufficient time to support end users' successful adoption of the new technology.

There are many activities Communication Managers perform throughout a change initiative. However, the most immediate actions Change Managers, should take are:

• Creating communications strategies and implementation plans
• Creating communications messages
• Identifying effective communications methods and artefacts
• Creating awareness of the new technology
• Communicating the benefits of the new technology
• Supporting efforts to improve the adoption of the new technology.

North Sakara's Adoption & Change Management consulting practice can help you define what your change team should look like and support your efforts to attract a suitable Communications Manager for your technology change initiative.

Speak to our experts now.